5 Lessons from Social Media PR Disasters – Business – The Atlantic.
A recent reminder that it’s not enough to talk the talk.
On a related note, Nestle’s TV ad spruiking their commitment to nutrition is gobsmackingly awful. No doubt Nestle’s corporate nutritionist means what she says and is a genuine and intelligent voice of conscience in her organisation, but she needed a better director than the one they gave her, to let her communicate in a real and personable way. The result was unnecessarily wooden and scripted and the ad guys should give their fee back to Nestle.
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