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Frequently asked questions

1.What are your fees?

We charge a flat fee for half day, full day and two day programs, inclusive of preparation, development, research and delivery.

Fees do not include interstate or overseas travel, accommodation and government taxes.

2.How many people can you train at a time?

To make sure every participant receives focused attention and feedback, we limit participant numbers:

Half day……….up to four participants (plus observers)

Full day……….up to six participants (plus observers)

Two day……….up to ten participants (plus observers)

We also conduct one-on-one training sessions, typically in two to three hour sessions.

3.How do you conduct your sessions?

Sessions start with an agreed timetable, objectives and structure that blends conceptual and practical content.

We impart understanding of the key performance dimensions in and among simulated exercises. We ensure security and confidentiality,

4.Who have you trained?

Our trainees include CEOs, senior managers, public relations and marketing staff, field and operational spokespeople, line of business managers, government employees, consultants, lawyers, doctors, vets, scientists, technical experts, industry group leaders and cause advocates.

We also train senior journalists and editors.

Spokespeople we have trained include and represent:

Multinational corporations

Listed companies

Government agencies

Elected officials

Institutions of higher education

Not-for-profit groups

Industry associations

Small businesses

5.What are typical participant results?

a. Improved self awareness
b. Strengthened understanding of how to communicate effectively in public
c. Ability to prepare communication for use in multiple contexts
d. Practical application of skills to enable accurate, clear and credible communication with multiple audiences, including media
e. Improved confidence and professionalism

We offer organisations accurate and practical assessment of participants’ abilities, enabling appropriate risk management in release and control of spokespeople.

6.What are the typical organisation results?

a. Trained spokespeople who can effectively fulfil specific roles in a range of media scenarios

b. Streamlined public relations processes and improved productivity

c. Greater quality and quantity of publicity

d. Lower-risk approach to managing company reputation

7. What are some of the topics your training covers?

A typical media training workshop will cover topics including:

a. How the media works

b. What gets you in (and out of) the news

c. Message structure and content

d. Interview planning and control techniques

e. The essential dimensions of persuasion

f. Performing in specific media, organisational and issue contexts

g. Physical aspects of presentation

Following your brief and prior to delivery we develop every program to incorporate the elements necessary to achieving your training goals.

8.What training locations and facilities do you offer?

Our studio equipment is portable. We usually conduct training on client premises, or hire private rooms for an additional fee at market rates.