[youtube=http://www.youtube.com/watch?v=LwKC70N_EEU]
In our workshops, we identify the qualities participants want to convey to their audience. These qualities overlay, support and have the potential to EXTEND corporate and product brands. We get into the mechanics of how to achieve certain qualities. Often such qualities are more esoteric, visceral and human than the typical corporate requirements.
[youtube=http://www.youtube.com/watch?v=-ZG6a3jJbXA]
Having and sticking to an agenda in media interviews requires skill. Poor performers grab control tools, but use them without subtlety and in a way that is unreasonable. Audiences quickly see through such performances and often find them annoying. Great communicators have an agenda and show the public why that agenda matters.
[youtube=http://www.youtube.com/watch?v=-SkWXYawFVc]
Aristotle’s Art of Rhetoric remains a useful source of guidance on the framework of persuasion. Others, for example Professor Robert Cialdini, have added further useful guidance on the topic of persuasion. I’ve simplified and summarised Aristotle’s comments in this snippet.
Stay tuned for more…
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