Paul Ritchie’s book Stay on Message : the spin doctor’s guide to effective and authentic communication was launched in Sydney this week.
Paul is a smart and experienced communication manager, having worked with Tony Abbott, Malcolm Turnbull, John Brogden, the Sydney Futures Exchange, the National Rugby League and the NSW Business Chamber.
On his return from Harvard, where he added another masters to his growing collection of degrees, he penned the aforementioned book.
Paul’s fans include Mark Scott, the managing director of the Australian Broadcasting Corporation, who launched Paul’s book at the Argyle Centre, closely watched by yours truly, friends, family and a good number of business and political luminaries.
Mr Scott (another Aussie Harvard grad.) referred to professor John Cotter’s observations that many corporate and business failures are communication failures, not strategic failures and that communication is often underdone by a factor of 10. Management and leadership are, he said, “all about communication.”
Mark Scott, managing director, Australian Broadcasting Corporation
It was a good night. Paul Ritchie’s a good bloke. And it’s a good book. You can get it at Amazon.com.
In my next blog, I should mention my own book, The Media, The Spokesperson & The Message: the art of performance communication. It’s also a good book by a good bloke (working on launch ideas).
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